Posts, posters, menus, merchandise and brand pieces from the brands I've run.
03 / 11 · Private villa, Uluwatu · 2025 to now
Villa Lurline
The brief
Take a new three bedroom private villa in Uluwatu from zero to booked on every major platform.
What I did
Built the villa's own website with direct booking, then set up and optimised its listings on Booking.com, Airbnb and Vrbo: titles, photo order, descriptions, amenities and pricing. Run the promotions and look after guest reviews across every platform.
My role
Freelance: website, distribution and marketing.
Result
89% occupancy in its first year, rated 9.8 Exceptional on Booking.com and 5.0 on Airbnb.
Website
villalurlinebali.com ↗
Mirsa Ratina
Luxury hospitality, from the brand to the guest.
I'm a hospitality marketing manager based in Barcelona, with nine years across luxury resorts, restaurants and private villas in Bali, including NIHI Sumba, Condé Nast Traveler's #1 resort. I work across the whole journey, from brand and content to paid ads, OTA set-up and guest experience, and I run my own copper atelier, Tembaga Kayu.
People bring me their problems because I go to the root, not the symptom.
I learn fast and I'm curious about everything, especially AI, which runs half my workflow. When I'm not working, I'm with horses or somewhere quiet in nature.
How I lead
When I lead a team, I learn what every person does, so if something breaks at midnight, I can step in. Not as well as they would, but well enough that the guest never knows.
Work
Tembaga Kayu, Founder 2023 to now
Built the brand from the ground up, from identity and website to SEO and AI search, to win UHNW clients.
Mexicola Group, Commercial & Marketing Manager 2025
Ad reach and clicks up 35% across Luigi's, Da Maria and Mosto.
NIHI Sumba, Experiences Revenue Manager 2023 to 2025
Spend per guest up around 20%, with stronger guest satisfaction.
The Lurline Bay Group, Marketing & PR Manager 2019 to 2023
Revenue grew across the group during my time, helping fund its growth from 3 to 7 restaurants.
8 Degree Projects, Social Media Manager 2017 to 2019
Engagement up 65% and followers up 45% a year across groups, without paid spend.
Languages
English, Spanish · fluentIndonesian, Javanese · native
Catalan, Russian · beginner